Safety is one of the most important aspects no matter what business we’re talking about. However, when it comes to Family Entertainment Centers, we strongly believe that this comeback period should be about two aspects: making your customers feel safe and nevertheless, create amazing experiences for them. And remember this: now it’s a great time to make a second first impression and it can be amazing.

As we’ve already touched on it in our previous posts, the new becomes normal and everyone out there is slowly getting back on track. We didn’t expect that the current situation would take such a toll on the FEC industry and honestly, we don’t quite know how things will unfold. However, we have one piece of advice that the entertainment industry should live by - to keep going and to stay on-trend.

4 Creative Ways To Keep Your Customers Close via Digital Channels

The constant searching, scrolling, reading and researching while trying to come up with viable solutions can be something that takes up a lot of your time at the moment, and we get you. Going through this uncertainty is something that we understand as we experience as well. That’s why we’ve learnt how to embrace it and we want to spread a positive message across the FEC community.

A REBRANDING STORY

I am extremely proud and excited to announce that our flagship product, VR Quest Arena, has gone through a major rebranding process and it’s now called Arkadia VR Arena. This is much more than a name change for us, it’s a significant step, a choice based on our progress as a company that values how our audience has grown and matured.